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When you call a credit card company you hear an automatic message telling you, “to better serve you” they would like you to enter on keypad your account number. After you enter your number you are put into a loop to wait for your turn to speak with a account representative. The first thing out of the person’s mouth that answers your call is…May I please have your account number? How is that serving me better? And better yet why are they wasting my time? Aren’t they losing money with this needless step in their process?

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